Health Care Administration

Health Care Administration

Module 1 – Assignment – Market Research and Segmentation

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Abstract

The population of the world is changing and the trend is not different in Mission Viejo area and the surrounding. The number of people over 55 years in rising fast. The population is highly vulnerable to age-related conditions increasing the demand for health care. Mission Viejo Medical Center cannot be able to cater for the needs of the population because it has only one hospital serving adults. The proposal to establish a medical center for the senior population in the area is thus viable. Other factors supporting the proposal include; need to address common diseases among seniors, increased number of seniors who require healthcare in the area, need for medical centers specifically for seniors, need to cater for individual needs of the seniors, and the need to provide quality care to all individuals in the area regardless of their financial ability. 

Introduction

The Mission Viejo area and the surrounding have a significant number of seniors aged 55 and above who are vulnerable to age-related illnesses (Adamsen et al., 2018). Mission Hospital Regional Medical Center cannot effectively address these problems for the population since it has a large population to provide care to. Therefore, the proposal to establish a medical center for the senior population in the area is viable. The region cannot be effectively served by only one hospital that serves adults. However, it is important to investigate whether the area has a significant demand for a new hospital for the seniors, the needs of the population, and the services the hospitals would need to offer.

Background

The population of the world is changing and the trend is not different in the US. The number of people over 55 years in rising fast. Meanwhile, research shows that non-communicable illnesses such as heart disease, hypertension, and cancer are accounting for more deaths across the world (Anderson et al., 2012). This is especially among the elderly. Apart from lifestyle changes that have made the group vulnerable to the diseases affecting their quality of life, costly healthcare has made it challenging for the elderly to access quality care. This case is similar in Mission Viejo area where a significant number of seniors require care due to age-related illnesses but lack access to quality care.

Overview of the external environment

The Mission Viejo Medical Center in Mission Viejo area operates in two institutions. First is the Mission Hospital Regional Medical Center which addresses all cases of healthcare for all patients regardless of age, gender, or race. Second is the Children’s Hospital at Mission (CHM). This is a dedicated pediatric hospital and is highly equipped to deal with any diseases or complications among children. The two facilities serve the community within a radius of ten miles. Additionally, the hospitals’ serves are sought after by a large population from nine municipalities including San Juan Capistrano, Mission Viejo, Aliso Viejo, Laguna Niguel, Laguna Woods, Laguna Hills, Ladera Ranch, Lake Forest, and Rancho Santa Margarita. Over 447, 537 people are in need of the hospitals’ services.  This calls for a need of an additional medical center to serve the seniors effectively (Anderson et al., 2012).

Currently, the demand for healthcare high. The epidemic of preventable illnesses is associated with high demand. Most notably is the risk of the seniors in suffering from these illnesses. This is associated with lifestyle changes including less physical activities, and consumption of foods rich in cholesterol. The most common medical conditions of seniors include arthritis, cancer, heart disease, respiratory diseases, diabetes, depression, and obesity (Anderson et al., 2012).  Establishment of an additional medical center, the Golden Age Hospital, will help in addressing the healthcare need for the seniors.

Local (Mission Viejo area) City demographics

 PopulationPopulation by RacePopulation by genderMedian AgeMean Househo-ld IncomePoverty RateNumber of Seniors (65 years and above)
Aliso Viejo50,21960.7% White, 16.2% Hispanic, and 15.7% Asian.Male 46.95% Female 53.05%36.5$103,2614.78%8.1%  
Ladera Ranch22, 98065.5% White, 17.3% Hispanic, and 10.4% Asian.Male 48.3% Female 51.7%33.0$142,2832.62%6.1%  
Laguna Hills31,12758.6% White, 21.1% Hispanic, and 14.4% AsianMale 48.4% Female 51.6%  43$92,6907.98%14.9%  
Laguna Niguel64,98467.7% White, 16.8% Hispanic, and 9.2% AsianMale 48.5% Female 51.5%43.9$97,8946.69%16.4%  
Laguna Woods16,34777.7% White, 16.1% Asian, and 4.62% HispanicMale 35.3% Female 64.7%75.5$39,20110.8%82.5%
Lake Forest80,65855.8% White, 23.2% Hispanic, and 15% AsianMale 49.4% Female 50.6%38.9$92,4157.62%12.4%
Mission Viejo96,17867.4% White, 16.9% Hispanic, and 9.8% AsianMale 49.5% Female 50.5%44.2$104,8864.75%18.5%
Rancho Santa Margarita49,03864.8% White, 19% Hispanic, and 10.8% AsianMale 49.2% Female 50.8%36.8$104,5564.48%7.0%
San Juan Capistrano36,00657.5% White, 37.1% Hispanic, and 2.77% AsianMale 48.1 Female 51.9%42.2$79,39314.2%18.4%

                                                Source: http://www.city-data.com/

With the establishment of Golden Age Hospital, the target would be retirement communities. Mostly, men and women with 55 years and above qualify for senior housing. Research indicates that at his age, people are more vulnerable to mental, physical, ad psychological deterioration. This group is also at risk of other diseases such as mental disorders, respiratory illnesses, and diabetes. In the Mission Viejo area, there are two main retirement communities. First is the Laguna Woods Village. The community hosts over 16,347 seniors who are strictly over 55 years old. Another one is Casta Del Sol retirement community. It has over 3000 seniors aged 55 and above. This is a noteworthy number of a number of seniors who require healthcare that focuses on age-related conditions (Anderson et al., 2012).

In Mission Viejo area, there are no medical centers that are fully dedicated to caring for the seniors. This is regardless of the fact that Mission Viejo area has over 17, 792 seniors over 65 years among others in the other municipalities. The only unique services that the population gets from hospitals such as Mission Viejo Medical Center is free transportation to seeking medical care. Other available services focus on some medical conditions for the seniors. For instance, Sunrise of Mission Viejo offers memory care, dental, and physical therapy for the seniors. This indicates a need for an additional hospital, in this case Golden Age Hospital, which will ensure that the significant number of seniors in Mission Viejo area and the surroundings access quality and specialized medical care since the age is characterized by various medical conditions (Adamsen et al., 2018).

The efficiency, and appropriateness of healthcare delivery is determined by characteristics of a delivery system. This means that a delivery system must have enough resources to provide high quality services. Even though Mission Hospital Regional Medical Center focuses on providing quality care to patients, the hospital cannot be able to offer the best care to the seniors in Mission Viejo area and the surrounding. The hospital cannot afford enough specialists and resources to specifically take care of the seniors and the old-age related conditions. This is considering that there all other age groups require attention in the same facility. This indicates a need for an additional medical center. A center that will be specifically equipped to address the health problems of the significant number of seniors in the areas. This is the only way individual needs of every senior member can be taken care of (Zhao et al., 2018). The fact that Mission Viejo and the surroundings have the population from difference races suggest that patients have different needs. Establishing seniors’ hospitals will help identify these needs and address them effectively.

The purpose of Mission Viejo Medical Center is to provide access to quality care and improve life quality. Its mission is to provide quality health care to all people regardless of their financial capacity. There are many seniors on Mission Viejo area and the surrounding areas who are unable to access quality health care, one because they don’t have health insurance and are unable to cater for their bills in medical centers and two because, the free available quality care at Mission Hospital Regional Medical Center is inaccessible to due large numbers of care seekers. An additional medical center, specifically, Golden Age Hospital, will enable the poor seniors in the area to access quality care essential in improving their life quality (Zhao et al., 2018). This will also help Mission Viejo Medical Center to realize its mission of providing quality health care to all people.

Conclusion

Based on the overview of the external environment, Mission Viejo area and the surrounding have a significant number of seniors aged 55 and above. This population experiences various health conditions that are age-related and therefore require accessible and effective healthcare (Zhao et al., 2018). Mission Hospital Regional Medical Center cannot be able to provide quality care to all the seniors since it provides care to patients regardless of age or gender. The hospital also provides services to a large population. Establishment of Golden Age Hospital is thus required to serve the population more effectively. The hospital would have a huge market and thus profitable. Therefore just as the CHOC served a new wing, GAH would also serve a new wing. For the purpose of this course only, the GAH would effectively cater to the health needs of the seniors in the area. It is thus important that intensive research is conducted to clearly determine the viability of the proposal essential for implanting the project in the future.

References

Adamsen, C., Schroeder, S., LeMire, S., & Carter, P. (2018). Education, Income, and    Employment and Prevalence of Chronic Disease among American Indian/Alaska         Native Elders. Preventing Chronic Disease, 15.

Anderson, L., Goodman, R., Holtzman, D., Posner, S. & Northridge, M. (2012). Aging in the   United States: Opportunities and Challenges for Public Health. American Journal of   Public Health, 102(3): 393–395.

Zhao, C., Wong, L., Zhu, Q., Yang H. (2018). Prevalence and correlates of chronic diseases      in an elderly population: A community-based survey in Haikou. PLoS ONE, 13(6).