Employee motivation is important in the workplace because it determines the achievement of set targets. High levels of motivation are required for employees to remain enthusiastic, driven, and committed to doing what is good for themselves and the company. Therefore, it is important to measure motivation through various measures to identify any issues that may become problems affecting performance (Artelt, 2005).
First, we can measure motivation through cognitive and affective measures. Here, we measure motivation by looking at the degree to which goal-related notions are accessible in employees’ memory. For example, an employee is given several tasks to complete within a certain time. For some reason, the employee only completes some tasks. We can measure their motivation by asking them to recall the given tasks. If the employees recall more uncompleted tasks, then, they are highly motivated (Touré-Tillery & Fishbach, 2014).
Second, we can measure motivation by looking at actions by focusing on various factors (Touré-Tillery & Fishbach, 2014). For example, speed in the completion of tasks can measure motivation strength. Second, we can use performance measures including the amount of work done, accuracy, and level of achievement. Persistent is also another aspect of performance useful in measuring motivation. Highly motivated employees will spend more time on goal-related tasks.
The factors to consider when measuring motivation will differ from one setting to another. These factors will be determined by the types of goals set in a setting (Touré-Tillery & Fishbach, 2014). For example, when employees need to make lexical decision making, two factors can be considered to measure motivation, speed and accuracy. However, we can only use accuracy to measure motivation when employees’ goal is to complete several tasks with no time pressure (Touré-Tillery & Fishbach, 2014). Therefore, various factors will effectively measure the levels of motivation in different settings.
Artelt, C. (2005). Cross-cultural approaches to measuring motivation. Educational Assessment, 10(3), 231–255.
Touré-Tillery, M. & Fishbach, A. (2014). How to Measure Motivation: A Guide for the Experimental Social Psychologist. Social and Personality Psychology Compass, 8/7, 328–341.