The government through the regulatory bodies should enact restrictions laws on the marketing especially the ones that concentrate on children. Moreover, the sellers of junk foods and fast foods such drinks, fruit drinks and chips should also be made responsible for the health problem experienced by children (Termini, Roberto & Hostetter, 2011).
Impact on the obesity in children
A balanced diet is characterized by eating what is right in the right quantity. Obesity is a health problem that comes with the unhealthy eating of foods in our diet. There has been a connection with viewing television and eating unhealthy diets due to false information passed from the marketers. According to research, it has been found that when watchers watch a particular product on the television, the probability of raising that product rises especially for children and people who lack information on what to eat and what not to eat. The advertisement through the television has succeeded to influences their choice of eating some kinds of food based on their judgment impacted by deceptive advertisement. The researchers say that some food industries spend around 2 Billion of money advertising on programs watched continuously by children. The experts say that the process works since children who see the food odds consume about 45% more than the children who don’t look at the odds. These have brought a wave of influence with increased health effects based on unhealthy foodstuffs. Presently, about 40% of children’s diets are made up of unhealthy fats and raw sugars with few vegetables, whole grains and fruits (Halford, Boyland, Hughes, Stacey, McKean & Dovey, 2008).
However, the constitution restricts the federal government’s jurisdictions to control the national media and advertisement from the food industries and businesses. The food firms enhance nutrients poor and calories dense foods to children which negatively affect the children’s diet thus putting the children’s health at risk of becoming obese and other ill-health. The advertisement bodies are charged with the mandate to act responsibly in their interaction with the children on the issue of food (Prowse, 2017). The government should enforce nutrition standards to guide all the advertisement schemes on what to the advertisement for the children especially on the programs that are watched by the children. The merchants should be notified on the range of their effect through an increasing number of children diagnosed with obesity. The rate of children taken much of the junk foods is increasing daily with a corresponding increase in the number of children with diet health issues.
The food industries performing the advertisement on the children programs are blamed much, and yet people forget about the parents, guardians and the regulating bodies. The parents have the mandate to supervise their children’s diet preferences due to the fact they no longer handle the decision themselves (Darwin, 2009). The dietary preferences of the children should be guided much by their parents even though the marketers perform constant advertisement to affect the decision of their children. The parents are supposed to provide adequate guidelines for their children on what is right for consumption despite the massive advertisement from the major food industries. Moreover, it is said that the children whose parents have the addiction to eating junky foods have the possibility of taking the same foods. There is more to be done by the government through the regulatory bodies to ensure that the information that is passed to the children through the media especially in places where the parents are absent. The food industries should be charged with the mandate and role to modify its routine and operate responsibly in their day to day interaction with children. They should concentrate on the health situation of the clients and not the finances they receive through wrong messages to the society especially the children who don’t have a choice.
Federal regulations in Canada
Several mechanisms have been placed forward to control the information that is given to the children from food industries. These include; the food industry voluntary self-regulation, broadcast industry self –regulation and the Quebec stationery regulation. Moreover, the Canadian health minister announced the forthcoming federal stationary food regulations on the food marketing since poor control has led to different health problems in the society especially the children (Frechette, 2015). There were other suggestions from various stakeholders for the government enacts school food policies that might regulate the marketing of food to children when they are away from home. However, the society should begin to question the role of the regulatory bodies in the nation. The general marketing and advertisement of food in Canada is regulated by the federal trade commission whose purpose is to check on the viability and quality of the information being advertised to the society.
Direct result of Food advertisement
The news media has led to various health problems due to overstressing the functions of different foodstuff while moving away from reality based on its content (Boyland & Halford, 2013). The wrong impression has made the society especially the children to move away from eating right to eating junk foods. The communities have suffered much from the industries constant desire for money without checking on the health outcome of what they are giving to the society. The advertisement through the television has succeeded to influences their choice of eating some kinds of food based on their judgment impacted by deceptive advertisement. The researchers say that some food industries spend much advertising on programs watched continuously by children. The experts say that the process works since children who see the food odds consume about 45% more than the children who don’t look at the odds. The routine of consuming junk food staffs while viewing television has the possibility of moving from mealtime to becoming a trend especially among the young viewers (Kraak, Gootman & McGinnis, and Eds.2006).
The increasing number of childhood obesity and overweight cannot be entirely blamed on the constant advertisement. The parent’s eating habits should also be blamed since the children will eat much of what the parents are taking. However, there are some effects of obesity that can be related to the constant advertisement especially at school and other areas where the parents are absent. The parents are supposed to provide effective guidelines for their children on what is right for consumption despite the massive advertisement from the major food industries. Moreover, it is said that the children whose parents have the addiction to eating junky foods have the possibility of taking the same foods. The marketing process has been characterized by much deception and lies with the company’s interest based on making the profit. Most of the children have been taking foods which have many calories and decreased quality regarding diet.
Beales III, J. H., & Kulick, R. (2013). Does advertising on television cause childhood obesity? A longitudinal analysis. Journal of Public Policy & Marketing, 32(2), 185-194.
Boyland, E. J., & Halford, J. C. (2013). Television advertising and branding. Effects on eating behaviour and food preferences in children. Appetite, 62, 236-241.
Darwin, D. (2009). Advertising obesity: Can the US follow the lead of the UK in limiting television marketing of unhealthy foods to children. Vand. J. Transnat’l L., 42, 317.
Kraak, V. I., Gootman, J. A., & McGinnis, J. M. (Eds.). (2006). Food marketing to children and youth: threat or opportunity?. National Academies Press.
Halford, J. C., Boyland, E. J., Hughes, G. M., Stacey, L., McKean, S., & Dovey, T. M. (2008). Beyond-brand effect of television food advertisements on food choice in children: the effects of weight status. Public health nutrition, 11(9), 897-904.
Frechette, s. (2015). food marketing as a relevant determinant of childhood obesity: the link between exposure to tv food advertising and children’s body weight. american journal of medical research, 2(2), 182-187.
Prowse, R. (2017). Food marketing to children in Canada: a settings-based scoping review on exposure, power and impact. Health Promotion and Chronic Disease Prevention in Canada, 37(9), 274-292. doi:10.24095/hpcdp.37.9.03
Unhealthy Food Should Not Be Marketed to Children. (2016). In T. Thompson (Ed.), At Issue. Childhood Obesity. Farmington Hills, MI: Greenhaven Press. (Reprinted from The Facts on Junk Food Marketing and Kids, preventioninstitute.org, 2012)
Termini, R. B., Roberto, T. A., & Hostetter, S. G. (2011). Food advertising and childhood obesity: a call to action for proactive solutions.